In this Nov. 22, 2011 photo, Bo Muller-Moore stands in his home studio in Montpelier, Vt. Muller-Moore, the Vermont man who is building a business around the term "eat more kale," which has been plastered on T-shirts, bumper stickers and other items, is running into opposition from the second largest fried chicken retailer in the country, Chick-fil-A. (AP Photo/Toby Talbot)
Shumlin met publicly Monday with Bo Muller-Moore in Montpelier (mont-PEEL'-yer) to help him launch a fundraising campaign to meet his legal fees in his fight with Atlanta-based Chick-fil-A.
Shumlin says the effort called "Team Kale," is to send Chick-fil-A a message: "Don't mess with Vermont."
Shumlin says Muller-Moore's business represents what he calls the state's renaissance of local agriculture.
Muller-Moore uses his phrase "eat more kale" on T-shirts and other items, but Chick-fil-A has ordered him to stop because it has the trademark to the phrase "eat mor chikin."
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